Our Story | Choucair Group

Engineered Wood
Tiles
Furniture 
Kitchen
Bathroom
Wellness

OUR STORY

OUR STORY

  • FROM SPARK TO LEGACY

    Established in 1967 by Ghassan Choucair, what began as a Marble and Terrazzo factory has since evolved into a prominent figure in both local and regional markets. Upholding their father's vision, Ghassan's sons, George and Simon Choucair, have broadened the company's horizons. Their relentless dedication, hard work, and unwavering determination have earned the Choucair Group widespread acclaim throughout the MENA region.
  • CHRONICLE OF OUR JOURNEY
  • 1989
    Our venture into the world of design and luxury took an exciting turn with the addition of exquisite porcelain tiles to our collection.
  • 1994
    As we soared higher, we opened the doors to our very first showroom, an awe-inspiring 500 sqm haven in Horsh Tabet. Here, we showcased not just products but experiences, igniting a passion for exquisite design.
  • 2014
    A significant leap forward! We unveiled our expansive 4000 sqm showroom, marking the birth of the Middle East's most opulent design destination. This was where innovation and elegance seamlessly merged, inspiring dreams and the creation of true masterpieces.
  • 2018
    In our relentless pursuit of excellence, we inaugurated a state-of-the-art marble factory in Mkalles. Here, precision, quality, and craftsmanship converged, allowing us to enhance your spaces with the finest available materials.
  • 2022
    The pinnacle of our journey unfurled as we proudly introduced the Molteni&C flagship store, showcasing the epitome of high-end Italian furniture and kitchens. Alongside this, we also inaugurated our new museum-like factory in Mkalles, dedicated to our "Shades of Earth." where our bespoke masterpieces come to life. These milestones epitomize our unwavering dedication to creating and curating unique products and services that redefine the essence of luxury living.

THE UNDERLYING INSPIRATION

Crafted in Simplicity, Engraved for Eternity: Set in Stone.
This phrase signifies rendering something permanent, certain, and unwavering. Throughout history, Native people communicated their ideas using iconography etched onto various mediums. By utilizing geological features as their canvas, they conveyed enduring visions. Petroglyph creators crafted their designs by pecking, scratching, and carving, often removing the weathered surface to reveal the lighter rock beneath. This artistic act mirrored the concept of creating lasting, unalterable impressions - a theme that resonates with the essence of "set in stone."
THE UNDERLYING
THE UNDERLYING
THE UNDERLYING
THE UNDERLYING